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VELOCITY CAPITAL

Capital at race pace.

We back motorsport and team sports with capital, knowledge and innovation, and with the technology that makes clubs win off the field.

Explore the thesis Investor inquiry
Focus
Motorsport and team sports
Access
Direct or the Velocity platform
Inquiries
Qualified investors

Capital, knowledge, innovation, AI, data, media, ownership, performance.

01 — Why Velocity

Ownership is the starting grid, not the finish line.

Sports ownership used to mean buying a badge and waiting. That era is over. Value now goes to clubs that run on data, reach fans directly, build their own media and operate like technology companies. Velocity puts capital behind that change.

  1. 01Disrupt the modelNew revenue from media, data and fan platforms.
  2. 02Back the edgePerformance tech, analytics and AI.
  3. 03Compound the valueEach investment makes the next one stronger.
Empty modern stadium at dusk with floodlights coming on and a blue haze over the stands.
Close-up of tire smoke and sparks from an unbranded car at speed.

02 — Paths

Multiple lines into the paddock.

Overhead view of a pit lane with faceless crew silhouettes, an unbranded open-wheel car, and a data overlay.

Majority & control stakes

We lead or co-lead acquisitions with an operating plan built in.

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Minority & strategic stakes

Positions alongside existing owners, with a seat at the strategy table.

Night view of a football pitch from above, overlaid with a colored data heatmap.

Club-builder programs

Emerging teams and series positioned for the next decade.

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Co-investment

Qualified partners join deals we originate.

03 — Choose your lane

Your lane, your speed.

Two ways in. Pick the lane, then tell us.

Lane 01

Direct

One named club or technology asset. You see the deal.

  • ExposureSingle named asset
  • ControlDeal-level visibility, possible governance rights
  • ReportingDeal reporting
  • MinimumDiscussed on inquiry
  • LiquidityDiscussed on inquiry
Choose this lane

Lane 02

LIVE

Velocity Platform

Clubs and the technology around them, in one live lane. Reporting is online.

  • ExposureDiversified across clubs + tech
  • ControlPortfolio-level
  • ReportingOnline dashboard
  • MinimumDiscussed on inquiry
  • LiquidityDiscussed on inquiry
Request platform access

04 — Tech

Strategic tech capital in everything we do.

We don't just buy clubs. We invest in the technology that grows them: AI performance analytics, fan engagement and social media, content and streaming, ticketing and commerce, smart venues, and sports data. Every club investment comes with an operating tech stack. Every tech investment has a club ready to use it.

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AI & Data

Performance analytics and sports data.

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Social & Media

Fan engagement, content and streaming.

Night view of a football pitch from above, overlaid with a colored data heatmap.

Fan Commerce

Ticketing and commerce.

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Venue & Infrastructure

Smart venues.

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Performance Tech

Performance tech, analytics and AI.

05 — Leadership

Leadership

At launch

Velocity Capital's leadership team will be announced at launch. For introductions, contact contact@velocity-cap.com.

06 — Insights

Insights from the pit wall.

All insights

08 — Process

How an inquiry proceeds.

Three steps. No offer is made on this website.

  1. 01

    Share your interest

    Name the lane, the size of interest, and how to reach you.

  2. 02

    Qualified review

    We respond to qualified inquiries. The form asks you to confirm you are an accredited or qualified investor in your jurisdiction.

  3. 03

    A direct reply

    Nothing on this website is an offer. A reply, when we send one, comes from the firm address.

Replies use contact@velocity-cap.com.

09 — Inquiry

Get on the grid.

Tell us about your interest. We respond to qualified inquiries.

Identity, mandate, then two confirmations. Required fields are marked.

Identity

Mandate

Interest Select all that apply.

Confirmation

This website is for information only and does not constitute an offer to sell or a solicitation of an offer to buy any security or interest. Any offer will be made only by definitive documents to qualified/accredited investors in permitted jurisdictions. Investing involves risk, including loss of capital. Past performance is not indicative of future results; no returns are guaranteed.